by Angela Reed-Fox
There are two main types of people who don't come to your gym.
Naturally you're wanting to appeal to everyone, but your customer attraction is probably like a bell curve, where those people in the middle are engaged nicely, but you're struggling to reach those at either end.
Added to that, we have two rather interesting societal trends happening at the same time - as a nation, we're getting larger, but also, we've seen a rise in cardio's popularity as people discover marathons, sportives and triathlons. So we have two extremes - those who are super-fit, and those who really aren't at all!
There is something in common to both these groups - neither of them understand what you can offer them.
So there are really two questions - how do you get people to your gym? And how do you keep them there?
Winter is coming, and those who have been training and competing outside over the summer months will be heading indoors. Those who are uncomfortable about their body shape will be thinking about Christmas, little black dresses, and what's going to fit. How do you attract them?
Sometimes a person's perceived body image is enough to turn them off the gym experience - they're not comfortable in a gym setting, they feel self-conscious in a class, and they shrivel at the thought of someone seeing them head for the showers. You can still attract them - you just need to be where they're at - at home.
There's substantial evidence that people getting fit for the first time benefit form the group session - but also that they feel more comfortable at home. Paradox?
Interested? Click here.
Not anymore! Fox Cycling streams live (pre-recorded sessions coming soon!) cycling classes. We have three levels of intensity, and we have expert instructors who excel in providing lively instruction based on sound physiological principles, and supporting our customers to get the best out of their workouts. We run our own studio cycling training programme and run frequent updates which ensure that our instructors stay at the forefront of studio cycling.
How does this help you? We are currently offering a small number of affiliate packages which provide:
Interested? Click here.
How many people have the relevant equipment already at home? Lots! All that's needed is a tablet, smartphone or computer with connectivity and a static bike or bike on a turbotrainer (you'd be surprised at how many are currently used as a clotheshorse right now!)
What about the superfit people? A targeted training session is a great way to retain fitness over winter - and the added tech makes it even more attractive - riders can use their own cardiotraining watches for an extra benefit, although our sessions are carefully designed to give a great workout even without this.
Interested? Let us help.